Optimizing for search engines—commonly referred to as SEO—is a critical element for e-commerce platforms. Out of the box, WooCommerce lacks built-in SEO enhancement capabilities. However, by incorporating the Autopilot SEO plugin, WooCommerce gains the necessary tools to improve its interactions with major online traffic sources such as Google, Facebook, Twitter, Bing, and several others. This addition ensures better visibility and discoverability for an e-commerce site across the web.